The different formats of a leaflet

Above all, folders allow you to make a brief and detailed presentation of your establishment and your products, services and benefits. As its name suggests, a flyer is a medium that can fold and unfold (with at least one fold and 2 parts). It is for you to make the choice between different types of folds available through your online printer either parallel pleats or folds accordion folds or rolled, and so on for even more originality.

The more components you are going to choose, the more you’ll get a more comfortable space to insert information. The choice of the formats is also important for the publication of a brochure. Many formats you can choose and vary according to your purpose and budget for this type of support. But to help you make the choices, here are the most common of an original brochure formats.

The standard A4

Sets for ISO 216, A4 is currently the most popular format in the world of printing especially when it comes to the production of a leaflet. Due to its size 210x297mm, this format is very economical is comfortable enough for insertion of your content whether text or images. A4 is ideal for making tourist leaflets, mailings campaigns (to be inserted into an A4 envelope), and other promotional activities. Through its folds, you get a DL 105x210mm format or A5 150x210mm format. In addition, a leaflet with the A4 easily adheres to any type of desktop printer.


This format is also defined by ISO 216. This type of format has a size of 150x210mm, which is of course half of A4 format. Even with its relatively small size, but is very economical, A5 remains comfortable to put your advertising and promotional content. For an open A5, you will get by closing the A6 flyer. And a closed A5, opening the brochure, you will get an A4 format. For commercial and advertising activities, the A5 leaflet is a difficult choice without breaking the bank refusable course. And for the mailing campaigns through C5 envelopes, you’ll be easier to slide the A5 flyer in mailboxes.

The A6

The A6 is among the classic A format of ISO 216 as the formats we mentioned above. This file format has a small dimension 105x148mm for your advertising and commercial content. Not only is the A6 flyer is economical, but it is also very practical and can slip easily into a wallet, or pocket. A6 flyer is perfect for a presentation of a product, service or special offers of your institution. In addition, for the events that not require large budgets for communication (for example: festival, fair, show, exhibition, etc.), the A6 flyer is perfect thanks to its small size that fits easily in small envelopes. A6 flyer for the open, you will get an A7 format opening. And for the case of an A6 flyer closed, opening it, you would have an A5 format.

Small A7 and A8 formats

These two formats are also small formats defined by ISO 216. Their small sizes are very advantageous especially for its low price for its production. The A8 with its dimension of 52x74mm and 74x105mm A7 format is roughly 4 times smaller than A4. In addition, a leaflet with a tiny A7 and A8 format is much more original that effectively seduce your customers.

The formats for DL ​​envelope 100x210mm and 105x210mm DL +

This type of format is perfect to make an original brochure mailing campaign. The DL and DL + adapts flawlessly to DL envelopes. DL brochure and DL + is specially designed to make your job a little more in mailing and direct mail campaign. IT is also the DL brochure and DL + are very original that will appeal to your recipients.

Square formats

If you want to make a flyer with an impeccably original appearance, choice of square formats is not at all a bad choice. In addition, a leaflet with original allure entice your customers while encouraging them to take a direct interest in your offer. Through your printer, you will have many choices in terms of the square formats for flyers ie the square format of 105x105mm, 120x120mm, 148x148mm, 160x160mm, 210x210mm and many other again.

CAMPAIGN: Leaflets to raise awareness of environmental protection

The GSEA criticizes the option proposed in the 2012 budget to take out medical insurance instead of part of the pension

As part of the “historical day” that represents the date 11/11/11, the Government Services Employees Association has launched an awareness campaign on global warming and protecting the environment. Posters and flyers were distributed for this purpose. At a press conference to explain the issues around climate change, the president of the association Radakrishna Sadien also criticized the option given to employees in the 2012 budget to take out medical insurance instead of the pension fund, which they contribute each month to the tune of 2.5% of their salary.

“This is a measure that will promote the clinical and other insurance companies! She encourages patients in public hospitals to go to private. In other words, it is promoting the privatization of health care in Mauritius! “Support the representatives of the Government Services Employees Association (GSEA). They point out that public health services offer full coverage while private offers only partial coverage.

“When a person enters medical insurance, you should know that it is capped. For example, if the ceiling dental expenses is fixed at Rs 6000 per year, the person will not be refunded if the expenditure exceeded that amount” say officials.

If, as highlighted Minister Xavier-Luc Duval Finance at the presentation of the 2012 budget last Friday, employees can now take the 2.5% that are automatically deducted from their salary to go to a pension fund they are nearing retirement, GSEA believes that “the way the government market this option is to set a trap for employees.” Especially since, according to the president of the association Radakrishna Sadien, that employee pension fund represents several billion rupees.

Such a proposal may lead to “reduce the quality of service to the public. The positions in the paramedical have been reduced. The overtime is paid with delay. ” According to Sadien, “instead of having a pension at the end of your career, the money is used to pay the insurance companies. The government can decide that medical insurance is the priority of an employee.”

Regarding the awareness campaign, the GSEA stressed that climate change should be the concern of all and not just that of the government and NGOs. The officials were invited today to turn off computers, air conditioners, lights and other devices that use electricity for a period of eleven minutes between 11 am and 11 pm 11. A gesture that encourages awareness of the consequences of global warming and the importance of saving energy, water and paper and the same timber.

On the flyer, it is recommended among others to send emails instead of letters, to view documents on screen instead of printing them, to use biodegradable bags, fabric napkins instead of paper and to use natural ventilation instead of using fans or air conditioners.

Leaflets: folded, but how?

You want a brochure to present your company and its services, highlight your new products or promotions?
Before making the model, it is important to determine the type of fold you want.

The number of plies will determine the number of components of the flyer (a component corresponds to a flyer page, when it is closed). With a fold you get 2 components: ie 4 pages when printing double-sided.

The type of folding will also determine the final rendering of your document plus the direction of opening (and thus the order of pages to place on your scale model for reading the information in the right order at the opening of the brochure.

Here are the classic folding:

Folded 2

Your brochure includes 1 fold in the middle between the 2 parts (or 4 pages). This is the simplest fold.
Folded 3

Your brochure includes two folds separated into 3 parts (or 6 pages)
2 accordion folds: Parallel folds are in a different direction, giving the flyer the accordion. This is typically used for folding maps.
2 rolled folds: Parallel folds are in the same direction. To closed the brochure, the latest flap that is found inside should be slightly narrower than the other 2.
2 window folds: Parallel folds allow to obtain a triptych whose flaps open like a window (closed, the two components must touch or overlap slightly).

Folded 4

Your brochure contains 2 fold that separates into 4 parts (or 8 pages)
Wallet fold: the 2 ends of the sheet are folded inwardly, then the assembly is folded into two (the folds remain parallel).

Cross fold: this is also the sequence 2-fold but perpendicular. This can multiply the number of folds to increase the number of the page … but be careful to use a thinner paper to easily close your document (over the fold is less complex your paper should be thick).

A few tips:

From 170g, the paper must be absolutely slotted so as not to break the fiber bending.
Avoid falling flat areas on the crease for folding “breaks” the flatness and rendering is less satisfactory. In this case, we recommend that you make a film coating your brochure.

And if you need help in achieving your model, our design studio is available.